At the July 2019 TLA Executive Committee meeting, an ad hoc group was formed to consider how best to increase TLA's presence on social media. TLA has already developed a policy on the appropriate use of social media. (See attached PDF). The group included Hans Huggler, Chris Kelly, and Pierre-Olivier Dumas along with representatives from Kellen. The ad hoc group considered the benefits and challenges to TLA becoming active on various social media platforms (Twitter, Facebook, LinkedIn, etc.). The group determined that LinkedIn is the most visible platform for professionals and networking, requires less "interaction" management (unlike Twitter or Facebook), and TLA members and recruiting targets are already well-represented on the site and accustomed to engaging in professional communications on the platform. Therefore, the ad hoc group recommended that TLA initially focus its social media strategy on developing its presence on LinkedIn. This recommendation was adopted by the Executive Committee at its November meeting.
There is in existence on LinkedIn a current group page for TLA that members can like. TLA is setting up an organization-specific profile on LinkedIn which will independently post content and to which members can affiliate themselves. We will be asking members to migrate over to the new organization page as the current group page will be closed down after a time of overlap between the 2 pages. We will have public-facing content. TLA will post "teaser" content from TTL on LinkedIn on a regular schedule. Ideally, each "teaser" would include a short blurb summarizing the article's topic and author (linking to the author on LinkedIn if possible). The post would also link to a digital copy of the TTL article housed on the TLA website, however, only the first two to three paragraphs would be available to the public. To access the full content, a member of the public would be prompted to join TLA.
The LinkedIn TLA profile and page will be a tool for questions as well as possible referrals. However, we ask that all members comply with the social media policy adopted by the EC and linked herein.